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If you are new to the affiliate marketing business model – this is the right place for you to learn about the business model of Affiliate Marketing in Malaysia. We will cover the basics of affiliate marketing, from what it is, how to start, and which program to join to make money online today!

What is Affiliate Marketing?

Affiliate Marketing is by doing marketing for other people’s products/services while earning money as a reward throughout the process.

In today’s digital world, brands/companies are actively looking for more sales & lead through affiliate marketing where publishers (Affiliate Marketers) will promote their products/services to their audience through various channels such as blogs, social media, emails &, etc.

Publishers actively keep track of their consumer’s behavior and promote accordingly to them in order to increase sales and leads. This process of earning money could go on forever with proper targeting and market research.

This is one of the reasons why affiliate marketing works and still being around for decades as it is fewer risks, no inventory, and low cost which is a perfect online business model for many of us.

How Does Affiliate Marketing Work?

So how does affiliate marketing work? First of all, let’s start with understanding the mechanism of it,

Online Business Malaysia

Publishers or affiliate marketers could be influencers, bloggers, digital marketing professionals, etc that are able to generate traffics to their content and persuades their followers/consumers to purchase products/services. It is as simple as that.

How To Start Affiliate Marketing in Malaysia?

It is very easy to start making money with Affiliate Marketing, especially in Malaysia. You will only need three things to start this business: choose an industry niche you are experts in & join potential affiliate programs, create contents that optimize for conversions, and drive traffics to your content either with social media, paid traffics, or organic traffics.

1. How To Choose An Industry Niche & Affiliate Program?

There are many programs to choose from, so you should choose the one that works best for your skills and interests. Commonly, you could join various affiliate marketing networks that provide various affiliate programs that you could start with – we will introduce a few later.

2. Create Optimized Contents For People To Convert!

Once you’ve found a program, you will need to create content that promotes the product or service. Any form of content such as social media postings, blog posts, and even youtube videos do works too! You will need to have your content reaching out to more audiences to increase the chances of people converting sales or leads on your affiliate links!

3. Drive Traffics! Share & Show To More Targeted Audience!

The final steps could be the hardest part unless you already have tons of followers or audiences on any of your platforms. Basically, you need to drive traffic to the content that you created to maximize your chances of getting conversions – there are many ways to do this, such as social media ads, Pay Per Click Advertising, email marketing, or Search Engine Optimisation Service. If you would like to learn more about getting more traffic – check out our blog!

What Is Affiliate Marketing Network or Platform?

As we shared above – An affiliate marketing network is an agency affiliate platform that provides affiliate programs by advertisers and allows publishers to promote through them. This is a win-win situation for both parties – the advertisers and publishers.

Advertisers are able to source partnerships with publishers with an affiliate network agency without having to set up anything on their own.

As for publishers, you will get tons of access to affiliate programs through affiliate network agencies without sourcing manual partnerships with brands!

Besides that, an affiliate network also provides a tracking platform that acts as a middleman for both advertisers & publishers that track sales & commission. Taking care of commission payout from advertiser to publisher & providing valuable tracking reporting for both parties.

From time to time, some of the affiliate networks also provide online or offline webinars to educate publishers & advertisers too! Therefore, we highly recommend as a beginner affiliate marketer, joining affiliate networks or platforms is a must in order to be successful in the affiliate marketing business!

After understanding the mechanism of affiliate networks, let’s talk about some affiliate marketing networks & platforms that are available in Malaysia.


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ACCESSTRADE Malaysia is one of the biggest affiliate networks in SEA, with 20 years of experience in affiliate marketing and listed on Japan’s stock exchange (TSE/TSO), code – 2122 since 2006.

With their presence in Malaysia, Thailand, Vietnam, Indonesia & Japan, more than 15,600 global campaigns are being run with brands. For ACCESSTRADE Malaysia, most of their campaigns are focused in Malaysia while other countries’ campaigns are managed by other teams respectively.

Major brands and campaigns can be found through them with great rewards and support from their account managers. This would be one of the best affiliate marketing Malaysia platforms to start with,

Sign up as a publisher with them today to enjoy the benefits below,

1. User-Friendly Dashboard

2. Full Access to Exclusive Campaigns

3. Detailed Reporting Tools

4. Friendly Account Manager to Assist You (Publisher)

5. Exclusive Events & Training for Malaysia, Thailand, Vietnam, Indonesia & Japan Publishers

Involve Asia


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Involve Asia is one of the largest affiliate marketing platforms in Malaysia started in 2014 and expanded to Thailand & Indonesia.

Providing most of the top local brands in Malaysia for example, Uniqlo Malaysia, JDSports, Malaysia Airlines, and more. Unlike ACCESSTRADE Malaysia, they provide brands/campaigns throughout Global.

Major brands and campaigns can be found through them with great rewards and support from their account managers. This would be one of the best second alternative affiliate marketing Malaysia platforms to start with while still having access to global campaigns, for those that have traffic sources from other countries other than Malaysia.

Sign up as a publisher with them today to enjoy the benefits below,

1. User-Friendly Dashboard

2. Full Access to Exclusive Campaigns

3. Detailed Reporting Tools

4. Account Manager to Assist You

ACCESSTRADE Malaysia Vs Involve Asia – Which To join?

There is no doubt for we as affiliate marketers in Malaysia trying to choose the best network to start earning money online. Most of us might be thinking between ACCESSTRADE Malaysia & Involve Asia, which one is better for us to join.

In our opinion, as an affiliate marketer that prioritizes earning the most commission/payout, therefore, we think that you should join both of them to start with and compare the rates given by both networks and also features. One might give a higher payout for certain campaigns and another one give a lower rate but higher in another campaign, therefore is wise for us to join both to compare and start.

How To Choose The Right Affiliate Marketing Program?

In terms of choosing an affiliate program, most of us might have some confusion, and yet is not that hard to do. Why So? Let us break down the most important facts for you as an affiliate marketer to look into.

Your Promotion Channel – Research On What Traffics Works Best!

Website Channel – Make sure that your website traffic is suitable for the programs’ requirements and also your website traffics is relevant, this can be done through Google Analytics. This is a free tool for you to review your traffics and their behaviors/interests.

Social Media Channel – On the other hand, if you decided to promote affiliate programs through social media, make sure that you are selectively promoting. Why So? Sharing on Social Media in general does not convert automatically as your friend list might not be interested in what you are promoting.

Solution? Promoting through very targeted groups or communities – Example: Facebook Group which is interested in Online Shopping vertical. Joining such a Facebook group and sharing promotions with such a targeted community will definitely help you to increase the conversion rate for your affiliate program.

Master in Products/Services That You Are Promoting

To sell & promote something, you need to make sure the products or services you are promoting are something you’re interested in and expert in. This will help you to create content easily to promote and also convince your audience too!

Prioritize on High Commission Offered Programs!

The higher the commission you receive for a sale, the better. Most experts will tell you to only go for the programs that offer 60% commission or above, but this depends on your niche and the type of sales you’re looking to make. It might be harder for some niche to get a commission rate like that. Therefore, just look for a reasonable commission. You don’t want to waste your time on a program with a terrible commission.

Brand Popularity – Affects Your Conversion Rate & Click-Through Rate! 

In easier terms, the gravity of the products means the popularity of the products. The higher the gravity of the product, the easier it is to sell due to its popularity. Try and concentrate more on the higher gravity products, as this is usually easier to sell.

So now that we have determined what to look for in an affiliate program, let’s look at the top affiliate programs in Malaysia, and what they offer.

10 Best Affiliate Marketing Programs in Malaysia

After going through the 2 best affiliate marketing platforms available in Malaysia, you must be wondering which affiliate programs you can use that are available in Malaysia?

Which one is the best?

To make your life simpler, we have compiled a list of the top 10 best affiliate marketing programs in Malaysia offered by both platforms – ACCESSTRADE & Involve Asia.

lazada affiliate program malaysia

LAZADA Affiliate Program

Lazada is the Leading Online Shopping Mall in Malaysia, pioneering e-commerce across some of the fastest-growing countries in the world by offering a fast, secure, and convenient online shopping experience.

Product offerings – Ranging from fashion, and consumer electronics to household goods, toys, and sports equipment.

Commission – Ranging from 0.23% to 6.6% per sales

Pros –

● A huge marketplace, known by many Malaysians and other Asian regions
● Variety of products offered
● Attractive commission

Cons –

● The competitions are high as one of the well-known e-commerce platform

shopee affiliate program malaysia

SHOPEE Affiliate Program

Shopee Malaysia is a leading online shopping site based in Malaysia that brings you great deals, with platforms existing across Asia including Singapore, Thailand, Indonesia, Vietnam, Philippines, and Taiwan.

They offer unbeatable deals featuring an endless range of products priced at affordable rates.

What’s even better? We enhance your experience with Shopee Guarantee, and you are only charged for the products you have received! Why are you waiting? Come aboard and start browsing!

Product offerings – Ranging from fashion, consumer electronics to household goods, toys, and sports equipment – Similar to Lazada

Commission – Ranging from 0.40% to 10% per sales

Pros –

● A huge marketplace, known by many Malaysians and other Asian regions
● Variety of products offered
● Tons of promotions and vouchers

Cons –

● The competition is high as one of the well-known e-commerce platform with awesome pricing

zalora affiliate program malaysia

ZALORA Affiliate Program

As Asia’s Online Fashion Destination, we create endless style possibilities through an ever-expanding range of products from the most coveted international and local brands, putting you at the center of it all.

Product offerings – Ranging from essential fashion to high-end fashion. 

Commission4% per sales

Pros –

● Largest online fashion & well-known marketplace in Malaysia & Asia
● Multiples fashion brands ranging from budget to high-end price range

Cons –

● Well known brand – consumers might not purchase from your affiliate link but instead direct on Zalora

AliExpress affiliate program

ALIEXPRESS Affiliate Program

AliExpress is an online marketplace created by On AliExpress, buyers from more than 200 countries and regions order items in bulk or one at a time – all at low wholesale prices. We now feature more than One hundred million products supplied by more than 200,000 Chinese exporters and manufacturers. AliExpress Affiliate Program will greatly complement affiliate websites in apparel, jewelry, home & garden, electronics & accessories, and other consumer niches.

Product offerings – Ranging from essential fashion to high-end fashion. 

Commission – Ranging from 0.8% to 6.9% per sales

Pros –

● World’s largest and famous global trade marketplace
● Millions of products and almost can source for everything from B2B to B2C
● Cheaper pricing due to direct warehouse pricing

Cons –
● Long shipping times

adidas affiliate program malaysia

ADIDAS Affiliate Program

Shop for Adidas shoes, clothing and collections, Adidas Originals, Running, Football, Training, and more.

Product offerings – Ranging from kids’ sport wear, street fashion to everyday sport wear. 

Commission4.6% per sales

Pros –

● World’s second-largest & well-known sports brand after Nike.
● Ranging from Sport Wears to Modern Fashion.

Cons –

● Only for sport enthusiastic niche, and only payout for website purchases.

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NIKE Affiliate Program

If you’re interested in becoming an affiliate partner of Nike and earning a profit through your efforts, then this is the program for you.

Nike is the world’s largest supplier of athletic shoes, apparel, and other sports equipment. Join their affiliate program and gain access to a large customer base.

You can sign up and start making money within 24 hours. It has a high rate of conversion and an 8.45% commission.

Product offerings – Ranging from fashion apparel, lifestyle, sneakers, sports shoes, and sports equipment.

Commission – Earn up to 8.45% per sales

Pros –

● High conversion rate and commission rate!

● Well-known and trusted sports brands worldwide.


Cons –

● The competition is high as one of the well-known sports brands in the world.

● There is a list of negative keywords that are not allowed to be promoted or brand bidding through paid advertising.

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WATSONS Affiliate Program

Watson’s is Asia’s leading health and beauty retailer, with over 15,000 stores and 1,500 pharmacies across 13 Asian and European markets. Watsons is an excellent choice for affiliate marketers looking to reach a wide customer base. The average basket size is RM100 which is provided by affiliate networks, making it a great choice for anyone trying to generate more sales & earn money quicker! There are some downsides to this affiliate program -the short cookie period (only 1 day) and the low commission rate (2.1%) per sale which is something to take note of if you want to promote.

Overall, the Watsons affiliate program is a great way to earn a commission for selling beauty products.

Product offerings – Ranging from daily essential products, beauty products & health care related.

Commission – Earn up to 2.1% per sales

Pros –

● Variety of products selected for you to promote!

● Well-known and trusted beauty brand in Malaysia and some other countries. (Good Search Volume)


Cons –

● Low commission rate of 2.1% per sale!

● High competition niche & only 1 day cookies allowed!

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TIME Internet Affiliate Program

TIME is Malaysia’s second largest fixed-line telecommunications company. They provide data, internet, voice, and managed services to businesses and homes in Malaysia. One of the best fiber internet provider in Malaysia that most Malaysian loves after Unifi. If you are looking for a high commission payout per action taken – the TIME internet affiliate program is one of the best now!

Product offerings – Ranging from daily essential products, beauty products & health care related.

Commission – Earn up to RM70 per successful new installation!

Pros –

● Internet service provider which is popular in Malaysia.

● High CPA – RM70 per conversion!


Cons –

● Commission payout takes time to verify only after installation is completed.

● Limited coverage mostly for high rise property only in Malaysia.

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KLOOK Affiliate Program

Klook is a travel company that most Malaysian will not miss – it offers a simple way to discover activities, attractions, and things to do wherever you travel around the world. Users are promised by Klook that they can discover and book in-destination services at the best prices. This would be one of the best travel affiliate programs for you to promote especially since every country is now open for travel! They are offering a generous amount of commission that up to 5%! However, this affiliate program with a slightly lower approval rate of 77% compares to other niches.

Product offerings – Everything regarding travel, travel package, hotel & accommodation, local attractions, tickets & more.

Commission – Earn up to 5% per sale!

Pros –

● Popular & Well-Known Brand – Consists of a variety of travel services offering.

● High Commission Rate consider is Travel Niche up to 5% with high value of CPA.


Cons –

● Commission payout will be slower, as approval will be considered when end users checked in their travel programs.

● Lower approval rate of 77% compared to other niches.

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MR.DIY Affiliate Program

MR. D.I.Y. is a home-grown and home-grown enterprise that offers products that are highly affordable & good quality to its customers in the home improvement sector. They are operating across Malaysia, Thailand, Philippines, Brunei, and Indonesia since 2019 until now. For their affiliate program, it is as easy as promoting Shopee & Lazada due to their brand popularity and most of their products are affordable!

Product offerings – Ranging from daily essential products and home improvement.

Commission – Earn up to 3.5% per sale!

Pros –

● Popular Household Brand in Malaysia – Consists of a variety of products.

● High Commission Approval Rate up to 99.93% (data from affiliate network)


Cons –

● Commission payout is slightly low compared to others only 3.5% per sale.

● Average basket value is also lower & the overall conversion rate from the network is only 1.65%.

Final Thought for Affiliate Marketing Malaysia

The best part about starting affiliate marketing in Malaysia is you don’t need much capital to get started if you are purely utilizing free traffic sources such as social media and search engine optimization strategy from your own website. This is one of the most legit & lucrative ways of making money online with an affiliate marketing model. We hope that this comprehensive affiliate marketing Malaysia guide helps you in getting started in the right direction like how to choose your top affiliate programs, how to start getting into an affiliate network, and how to start promoting today!

Common FAQ about Affiliate Marketing Malaysia

What is Affiliate Marketing? It is Legit To Start in Malaysia?

Affiliate Marketing is by doing marketing for other people’s products/services while earning money as a reward throughout the process. It is getting more popular in Malaysia and most of the big brands out there are utilizing this marketing funnel to boost their sale. 

Therefore, it is totally legit to start and as an affiliate marketer, to start this business is almost zero to no cost!


How to Start Affiliate Marketing in Malaysia?

Here are 3 simple steps to start affiliate marketing in Malaysia:

  1. Finds affiliate networks/platforms to join with. – Involve Asia & Accesstrade
  2. Explore affiliate programs that are suitable for your niche. Eg: Ecommerce, Shopping, Beauty, and more. 
  3.  Start communicating with affiliate networks/platforms account managers to start with.




How To Do Affiliate Marketing in Malaysia?

In general, you may follow the provided simple steps to start your affiliate marketing journey in Malaysia:

  1. Promoting on social media by sharing content & affiliate links.
  2. Promoting through your existing followers and friends with your affiliate links.
  3. Promoting through blog content using implementing SEO on your website, learn more about SEO Malaysia Service
  4. Promoting through your existing email listing subscribers.

In addition, we do provide 1 on 1 coaching for affiliate marketers to start as a business – contact us for more information, [email protected]